SEO is an abbreviation for “search engine optimizer.” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

Read full article — http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

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For questions about our SEO packages - e-mail or call us:

931-259-0435 

Professional Service:  As a Louisville website design company, The ID Hut makes it a point to be 100% professional with all clients - no matter what size their job is.  Each customer matters!

Top Quality:  Each project will be delivered with the highest standard of quality.  No project is less important nor will any project receive less quality than another.

Industry Experience:  As an experienced company, The ID Hut will be providing services in the web and graphic industry with a great deal of experience.  Therefore, each job should be a true success!

Goal of Perfection:  The ID Hut desires to become the best Louisville website design, Louisville SEO, Louisville print design, and Louisville CMS designer.  The ID Hut realizes that it will take the customers of Louisville and surrounding areas to make it happen.

Contact us for a FREE no hassle quote on your project!

The ID Hut

Louisville Website Design Company 

1.   Louisville Website Design Options:  The ID Hut provides the right options for both individuals and businesses.  From simple blog sites to custom CMS designs for the corporate world, The ID Hut can work to provide solutions for both settings.

2.  Louisville Website Design Dependability:  Often customers complain about the lack of support their previous web design company has provided.  The ID Hut has a policy that states - all people are important - no matter what size job it may be.  This policy allows The ID Hut to provide the highest customer services to all customers.

3.  Louisville Website Design Quality:  The quality of a website gives the customer or visitor the first impression of the organization or individual when they come to the website.  Therefore, The ID Hut believes that the first impression is extremely important.  With such a belief, The ID Hut seeks to provide a quality design for all jobs in order to set a high standard for first impressions!  This will often lead to more successful businesses over time.

4.  Louisville Website Design Deals:  During the year, The ID Hut offers several deals or sales for customers.  Rather than having a set pricing scale through the entire year, The ID Hut enjoys providing sales on specific services during the year.

If you are looking for a quality and affordable website design - contact The ID Hut for more information on their service options.

The Louisville web design market is full of companies that are “self proclaimed” SEO professionals, but you must guard yourself against their tactics which are often referred to as “Black Hat SEO.” These types of tactics can cause Google.com to ban your URL from their database! BEWARE!

The ID Hut - Web Design & SEO

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The following article is from Google.com. We thought it would be helpful for you. If you would like assistance from us in the Louisville, Kentucky area - we will he happy to meet with you for a personal consultation. If you are not in our home area of Louisville, we can still meet via telephone or e-mail to discuss your website or SEO needs. Enjoy this article: (http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291):

What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

• Be wary of SEO firms that send you email out of the blue.

  Amazingly, we get these spam emails too:

  “Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories…”

  Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.

  Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won’t clearly explain what they intend to do.

  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you.

• You should never have to link to an SEO.

  Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

• Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

  Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

• Choose wisely.

  While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

• Be sure to understand where the money goes.

  While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

• Talk to many SEOs, and ask other SEOs if they’d recommend the firm you’re considering.

  References are a good start, but they don’t tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines.

• Make sure you’re protected legally.

  For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn’t distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from “fake” search engines, spyware, or scumware
• has had domains removed from Google’s index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.

One of the greatest salespersons for businesses is Google.com. If you can make Google work for your business, your business will be successful. How does a business make Google, Yahoo, MSN, or Ask work for them? Below are several ways that the search engines can work for you!

1. Keyword Search: The search engines categorize their listings of websites based on keywords and site content. If you have good keywords that match your site content in a specific optimized manner, the search engines will display your listing closer to the top.

2. Ad Words: Specific keyword marketing campaigns are often successful. A business can sign up for an Ad Words campaign and pay a specific set price for each click that comes to your site from the search engine’s sponsor listing area. The key to being successful in this area is through properly selected keyword phrases!

3. SEO Company: Often the key to making sure your site reaches the top 10 listings is through a good SEO company. The ID Hut has now expanded operations to Nashville, Atlanta, and Lexington Kentucky. Not only can The ID Hut provide SEO design services and marketing strategies for businesses in the Louisville area, but also in much of the Southeastern United States. If a personal visit is not important, The ID Hut will be happy to take accounts from all over the United States and even the world. Currently The ID Hut is serving companies all around the world through SEO, web design, print design, and corporate id development. Contact us today for your free consultation.

The ID Hut - Louisville SEO | Louisville Web Design

Services Provided By The ID Hut:

1. Website Design

2. SEO Marketing (White Hat Only)

3. Logo Design

4. Brochure Design

5. Print Design

6. Web Hosting ($120 per year)

7. Blog Creation (personal or corporate)

and much more . . . . .

If you are interested in receiving a web or graphic design estimate from The ID Hut - contact us today!

The ID Hut - Louisville Website Design